iZO Ragtime

‘Nobody can live like that!”
-Dr. Eric Braverman “says of the lack of solids foods” on the iZO Cleanze in US Weekly, February 2, 2009

This month I can say iZO has finally made it. We’re bigtime now. We’re in the tabloids. You can now read about iZO on the supermarket checkout line. We were in the January 12th edition of ‘Life & Style’ with Pete & Ashlee Simpson’s baby boy on the cover, in a nice little positive blurb underneath Jennifer Aniston labeling iZO as ‘Hollywood’s Latest Weight Loss Craze’.

My programmed revulsion to the idea that we’re now a player in the celebrity diet gossip column arena is far outweighed by my dumbfoundedness at how bizarre it all is. Frankly, it makes me smile from ear to ear.

Repeat after me: I pledge to thrive under the scrutiny of the Universe and Gossip rags by telling the Truth as I know it and by being perfect in all my glorious imperfections. So help me, You.

So this week we’re back in the supermarkets, but the ante has been raised and the first shots in the cleanse public opinion war (at least the short time I’ve been on the tabloid battlefield) have been fired. And while there wasn’t exactly any blood shed by iZO, we were grazed by the media assassin bullet, and I’m not one to let it go ignored. iZO was featured as one of ‘Hollywood’s Crazy Cleanses’ in the Feb 2nd edition of ‘US Weekly’ with Jennifer Love Hewett as the main topic of gossip, and Gwyneth Paltrow and Sarah Jessica Parker on the cover as part of a feature on ‘Hollywood’s Dangerous Diets’. Dangerous diets! How much do you love the sensationalism? I cringe with delight.

It’s true, the Master Cleanse can be considered dangerous because it is so nutritionally depleting, consisting of merely lemonade, maple syrup and cayenne pepper, interspersed with daily salt (NaCl) water flushes. While the Master Cleanse has been known to work quite well for some people, it has proven too extreme for most people to handle, psychologically and physically. I certainly wouldn’t recommend it to anyone. The salt water flush is pretty tough on the body; you’re basically poisoning your system with too much salt so that the body eliminates everything that’s in it, including all the good stuff, which can be quite damaging. Further, because their bodies and minds have been craving something, anything! besides lemonade, and especially all their yummy addictions, most ‘master cleansers’ tend to yo-yo back into their bad food habits and lose all ground they may have gained in bettering their physical health.

The iZO Cleanze is completely on the other end of the nutrient density spectrum, flooding the cleanzer with more nutrients than they’ve ever had in your life. One should cleanse in abundance! Right? Why not?! To be fair, US Weekly scored us favorably on their shocking ‘Extreme Rating’. But what they reported wasn’t quite accurate. Dr. Eric Braverman, author of ‘Younger (Thinner) You Diet’, was quoted as saying this in regards to the lack of solid food on the iZO Cleanze: “Nobody can live like that.” Well, Dr. Braverman, I am here to prove that statement wrong. Please accept my apologies if US Weekly misquoted you or took you out of context. But the facts are that one can not only live on the iZO Cleanze for long periods of time, one can THRIVE! I am proving that to be true, right now as we speak.

I’m on Day 25 of a 100-Day iZO Juice Feast and am starting to feel super-human. I’ve gotten so much crap out of me- fat, sugar, animal-products, heavy metals, candida, anger, betrayal, - my energy and vision is so much clearer. I need less sleep. You will see soon when I publish my second live blood analysis later on this week. The results are simply astounding. There are other tests being run. But there’s one person that I’d like to invite to inspect me first hand on Day 100. That’s Dr. Eric Braverman.

Dr. Braverman, please accept my invitation to take my vitals when I break this iZO Cleanze on April 10th. Put me through whatever battery of tests you think appropriate and necessary to unequivocally prove or disprove the viability and incredible benefits to be derived from long-term cleansing. Let’s get scientific and REAL about this. I know that you never did the iZO Cleanze, unless you did it under a pseudonym. So let’s set the record straight with statements which are backed up by fact and recorded experience. Dr. Braverman, I highly respect your work with brain chemical disorders and PATH, and feel that if you clarified your perspective on nutritional cleansing, you’d be better able to serve your patients and the public-at-large who obviously look to you for the expert word on nutrition and diets.

And to US Weekly’s Editors and Publisher, I invite you to experience the iZO Cleanze for yourself. Let us know when you’d like to start and we’ll get you cleaned out in a jiffy! Come on, Jann! Let’s get some positive coverage of the detox cleanse health phenomenon. It’s good for the people! :-)